Who We Are

Centrally located in the Green Hills of North Missouri, Beef-360 LLC is owned and managed by partners Keenan Switzer and Jerry Terrill. Both have years of professional experience and education in agriculture and the beef industry and life-long commitments to beef cattle production. Beef-360 was created to integrate premium services and products designed to add value to beef operations through genetics and marketing, management practices, and select technologies.

A native of Linn County Missouri, Keenan graduated from the University of Missouri-Columbia with a degree in Animal Sciences in 1997. Keenan’s career has included managing cows for a large seedstock operation, territory sales management for two leading genetics companies and custom breeding services. Additionally, Keenan is a managing partner in his family’s beef operation which produces both seedstock and commercial cattle, along with a custom backgrounding and start-up feedlot. Keenan resides on the multi-generational farm north of Bucklin, Missouri with his wife, Holly, and children, Maddie and Braxton.

Jerry grew up near Salem, Missouri and graduated from the University of Missouri with a Bachelor’s degree in Animal Sciences in 1992 and a Master’s in 1994 – focused on Applied Beef Production. Professionally, Jerry has experience as a field rep for a major regional breed association, procuring cattle for a branded beef company, and serving as Regional Livestock Specialist with University of Missouri Extension. Additionally, Jerry has agricultural sales experiences and most recently worked in account management for the two largest seed companies in the country. While Jerry currently resides in Brookfield, Missouri he maintains a herd of commercial and registered cattle in Southern Missouri with his parents and utilizes his ranch in Dent County as an additional base of operations for Beef-360 services.